Los Angeles - Fall 2026
One day. One hundred brands.
The creators who
will actually post.
One day in Los Angeles. 100 emerging consumer brands, the creators who will actually post about them, and the partners who help both grow.
brands
1Not every brand belongs in the room. That is intentional.
creators
2We review each creator's content, audience alignment, category interest, and approach to brand partnerships.
product sales driven by creators in our network
3The creators in our network have already moved product for CPG brands. That is the number we care about.
Los Angeles
4Details go to accepted applicants first.
Creator marketing has become transactional.
Transactional creator marketing
The creator may never meet the founder.
They may know very little about the product.
The brand is one of dozens in their inbox.
Relationship-driven creator marketing
Preview imagery
They discover the product in person.
They understand the story behind it.
They decide if they want to be part of it.
Advocacy starts with discovery, a story, and a person. Not a placement.
People evangelize products they genuinely love.
The best creator partnerships do not begin with.
"How much will you charge for a video?"
They begin with.
"I love this. Tell me the story behind it."
The CPG Connection is designed to create more of those conversations.
The next generation of consumer brands.
Your next brand ambassadors may already be in our community.
For brands
Where great brands find their advocates.
One day in Los Angeles with 500 to 600 creators who came to discover products, not collect rate cards.
- Tables
- Standard tables start at $500. Larger footprints and activations run up to $2,500.
- Scholarships
- For the first event, partner-funded scholarships cover a standard table for half of the founding cohort.
- Review
- Invited brands receive priority review. Applications are reviewed on a rolling basis.
The cost is small. Showing up properly is the price.
This is not a traditional trade show.
Traditional expo
The CPG Connection
Meet buyers
Meet creators
Booth traffic
Curated introductions
Hand out samples
Create product experiences
Collect business cards
Build relationships
Hope the right people stop by
Match with relevant creators
One-day interaction
Ongoing collaboration
You are not coming to collect leads. You are coming to build your creator community.
For creators
Discover products worth talking about.
Meet the founders. Taste, try, and take home the products. Decide what you actually want to share.
- Cost
- Free to attend. Registration is by application.
- Where
- One day in Los Angeles, Fall 2026.
- Brands
- 100 emerging brands across food, beverage, snacks, wellness, beauty, personal care, pet, and household.
- Matching
- Curated introductions based on your content and your audience.
- On the day
- Giveaways and prizes for posts on the day.
Founders in the room, not booth staff.
We are designing for what happens after the first post
Most creator marketing stops at stage four. The value compounds in the stages most brands never reach.
Discover
Creator experiences the product.
Connect
Meets the founder and the team.
Believe
Understands the product and story.
Create
Shares authentic content.
Evangelize
Recommends the product repeatedly.
Ambassador
A long-term brand relationship.
For partners
Every brand in the room is about to need what you sell.
3PLs, banks, packaging, software, agencies, co-packers, brokers. The CPG Connection puts you in front of 100 vetted CPG founders on the day they are choosing partners, and the creators who will talk about it.
100
brands
500-600
creators
130M
combined followers
20
partner companies
- Tiers
- Presenting Partner, one available - Platinum - Gold - Silver
- Add-ons
- Add-ons run from the creator lounge to lanyards. Pricing and inclusions are in the partnership deck.
Founder access
Direct introductions to 100 vetted founders actively buying services.
Creator content
UGC, interviews, and testimonials generated on site.
Brand awareness
Exposure across the creator network before, during, and after the day.
Lead generation
Opt-in attendee list and lead capture.
Community position
Known as a founding partner of the modern CPG community.
Content assets
Video, photography, and podcast episodes you own.
Speaking platform
Keynote, panel, and workshop slots.
Year-round exposure
Campaigns before, during, and after, not a single day.
Built by a founder who did this the hard way.
Nima Adelkhani scaled his own CPG brand, Lavashak, from zero to $150,000 a day in 62 days, without paid ads. 35,000 affiliates. 4.8 billion organic TikTok impressions. Fifteen hundred conversations with founders across five trade shows, and nearly every one came back to the same two problems: finding creators who care, and finding partners who show up.
The CPG Connection is the room he wished existed.
NIMA ADELKHANI, LAVASHAK
$150,000
a day in 62 days, without paid ads
35,000
affiliates
4.8 billion
organic TikTok impressions
1,500
conversations with founders across five trade shows
Applications are open.
Not ready yet?
Leave your email and we will tell you when brand review closes, when creator registration opens, and when the partner deck drops.