Los Angeles - January 2027
Not a conference.
A room of creators
and the founders.
An intimate, invite-only day in Los Angeles. A vetted community of creators meets hand-selected emerging brands and the founders who built them. Free for approved creators. Approval is required, and not every creator is accepted.
creators
1A highly curated group. We review each creator's content, audience alignment, category interest, and approach to brand partnerships.
for approved creators
2No ticket. No fee. You have to be invited or accepted, and approval is not guaranteed.
product sales driven by creators in our network
3The creators in our network have already moved product for CPG brands. That is the number we care about.
Los Angeles
4Details go to accepted applicants first.
Creator marketing has become transactional.
Transactional creator marketing
The creator may never meet the founder.
They may know very little about the product.
The brand is one of dozens in their inbox.
Relationship-driven creator marketing
They discover the product in person.
They understand the story behind it.
They decide if they want to be part of it.
Advocacy starts with discovery, a story, and a person. Not a placement.
People evangelize products they genuinely love.
The best creator partnerships do not begin with.
"How much will you charge for a video?"
They begin with.
"I love this. Tell me the story behind it."
The CPG Connection is designed to create more of those conversations.
The next generation of consumer brands.
Your next brand ambassadors may already be in our community.
Not for everyone
This is not another mega conference where you come for the samples.
If you are coming just to get free samples, this is probably not a good fit. This is about building relationships and becoming an ambassador. Our hand-selected, vetted brands are looking for creators who want to become ambassadors - not pay-to-play affiliates.
For creators
Discover products worth talking about.
A small, vetted room. Meet the founders of hand-selected emerging brands, hear the story from the person who built it, and decide what you actually want to share. Free for approved creators.
- Cost
- Free for approved creators.
- Access
- By invitation or application. Approval is required but not guaranteed.
- Where
- One day in Los Angeles, January 2027.
- Brands
- Hand-selected emerging brands, founders in the room, across food, beverage, snacks, wellness, beauty, personal care, pet, and household.
- Matching
- Curated introductions based on your content and your audience.
- On the day
- Giveaways and prizes for posts on the day.
Founders in the room, not booth staff.
More than a post. A relationship.
Meet the founder. Find a brand you genuinely believe in. Build something together that lasts beyond a single post.
Discover
Creator experiences the product.
Connect
Meets the founder and the team.
Believe
Understands the product and story.
Create
Shares authentic content.
Evangelize
Recommends the product repeatedly.
Ambassador
A long-term brand relationship.
For brands
Where great brands find their advocates.
- Your space
- Table sizes and larger activations are matched to your product. Details go out with your offer.
- Review
- Invited brands receive priority review. Applications are reviewed on a rolling basis.
The difference
This is not a traditional trade show.
Traditional expo
The CPG Connection
Meet buyers
Meet creators
Booth traffic
Curated introductions
Hand out samples
Create product experiences
Collect business cards
Build relationships
Hope the right people stop by
Match with relevant creators
One-day interaction
Ongoing collaboration
You are not coming to collect leads. You are coming to build your creator community.
For partners
Every brand in the room is about to need what you sell.
3PLs, banks, packaging, software, agencies, co-packers, brokers. The CPG Connection puts you in front of 100 vetted CPG founders on the day they are choosing partners, and the creators who will talk about it.
100
brands
Vetted
creators
130M
combined followers
20
partner companies
Founder access
Direct introductions to 100 vetted founders actively buying services.
Creator content
UGC, interviews, and testimonials generated on site.
Brand awareness
Exposure across the creator network before, during, and after the day.
Lead generation
Opt-in attendee list and lead capture.
Community position
Known as a founding partner of the modern CPG community.
Content assets
Video, photography, and podcast episodes you own.
Speaking platform
Keynote, panel, and workshop slots.
Year-round exposure
Campaigns before, during, and after, not a single day.