About
Built around human connection.
The CPG Connection is a curated meeting place for brands and creators. In person. Curated by invitation and application. Highly curated.
Our mission
Where great products find their advocates.
We create the environment and the matchmaking to help the right people find one another.
Creator marketing has become transactional.
The CPG Connection creates an environment where creators encounter the product and the people behind it before anyone talks about rate cards.
Our values
What guides the room.
Human connection
The internet made creator marketing scalable. We're making it human again.
Curated, not crowded
Not every brand belongs in the room. That's intentional.
Genuine advocacy
People evangelize products they genuinely love.
Experience first
Advocacy starts with discovery, story and a person, not a placement.
Relationships that compound
We're designing for what happens after the first post.
Brands meet creators. Founders meet people.
Products get experienced. Stories get told. Relationships begin.