For brands.
Where great brands find their advocates.
One day in Los Angeles with 500 to 600 creators who came to discover products, not collect rate cards.
Who We're Looking For
Not every brand belongs in the room. That's intentional.
Proven demand
Most brands in the room do $250,000 or more in trailing twelve-month sales. We weigh traction alongside product, story, and creator fit, and we make exceptions for brands we believe in.
A product people talk about
Something creators can genuinely experience, demonstrate, taste, use or share.
A strong story
Founders and brands with something genuinely worth talking about.
Creator potential
Products that naturally fit creator-led discovery.
Growth ambition
Teams interested in building creator relationships beyond a single campaign.
A great experiential activation
Brands that build a moment, not a table. Activations get preference.
These are target qualifications, not absolute requirements. Exceptional brands and exceptional stories are always considered.
What You Get
As a participating brand.
Brand presence
A dedicated environment to showcase and sample your products.
Creator access
Meet creators actively interested in discovering consumer brands.
Matchmaking
Introductions based on your category, customer and creator objectives.
Product discovery
Put your product directly into creators' hands.
Founder storytelling
Tell the story behind the product, not just what's printed on the packaging.
Day-of content creation
We incentivize posting through giveaways and prizes on the day.
Community access
Join a growing network of brands, creators and CPG partners.
Relationship building
Relationships that can evolve into UGC, affiliate, ambassador and paid partnerships.
We guarantee the environment and the introductions. You build the relationships.
The Moment
Something happens in person.
You meet the creator face to face.
They experience your product firsthand.
They hear the story behind it.
They understand why you built it.
You see their curiosity turn into excitement.
You both feel when the connection is real.
You know this is not a pay-to-post moment. It is genuine advocacy.
A creator becomes more than someone who received a sample. They become someone who truly loves your product.
The Program
The Founding Brand Program.
For the first event, partner-funded scholarships cover a standard table for half of the founding cohort. Standard tables start at $500. Larger footprints and activations run up to $2,500.
Invited brands receive priority review. Applications are reviewed on a rolling basis.
The cost is small. Showing up properly is the price.
Every brand, scholarship or not, is expected to:
Send a founder or decision-maker when possible.
Bring enough product for sampling.
Build a presence or activation. Activations get preference.
Take part in creator matchmaking.
Follow up with the creators you meet.
Treat the day as relationship-building, not sampling.
Come Ready
Come ready to build relationships.
Don't just staff a table.
Bring your story
Bring your hero products
Bring enough samples
Know the creators you want
Have affiliate infrastructure ready
Empower your team to say yes
Come up with a cool activation
Bring a prize or giveaway for day-of posts
And most importantly: come ready to meet the people who could become your biggest advocates.