The Network
Meet the people who influence what consumers discover next.
4.8%
Average engagement rate
50K-500K
Follower size sweet spot
68%
Micro creators (<100K)
72%
Post-event activation rate
Categories
Where the network creates.
Category
Creators
Audience range
Food & Beverage
1,800+
10K-2M
Health & Wellness
2,200+
5K-1.5M
Beauty & Personal Care
1,500+
15K-3M
Pets
900+
10K-1M
Household & Better-for-You
600+
5K-800K
Platforms
Where they publish.
45%
TikTok
35%
20%
YouTube
Match dimensions
CategoryAudienceContent styleGeographyPlatformBrand fit